Kantar

Global data analytics and brand consulting company.

Kantar’s business strategy focuses on major propositions that combine expertise and technologies, to focus on client needs and deliver growth. We created video pieces to launch those ‘growth platforms’ and showcase the expertise that gives them strength. The videos were written, designed and produced to reflect the importance that Kantar places on diversity in its work and workplace. The pieces show how patterns of behaviour emerge from their work to understand people and how they give answers to clients’ questions to inform and inspire growth, reflecting the company’s positioning of ‘‘Understand People. Inspire Growth’.

Concept, art direction, colour system creation, video choreography development, video and stills shoot creative direction, graphics and campaign design.

Transform Awards Europe, 2021
Bronze: Best Brand Consolidation
Highly Commended: Best Brand Implementation

Created at Thinkfarm strategic branding agency.